Next Thursday, June 18th, I have the honor of presenting a paper at the Media Ecology Association’s annual conference. This year the theme is “Communication Choices and Challenges,” and my paper is entitled: “Media Ecology as Remediation: Marshall McLuhan and Jean Gebser in Dialogue”.
My abstract is shared below:
In this essay, I draw from the work of Swiss phenomenologist of consciousness Jean Gebser, and his magnum opus of cultural phenomenology, The Ever-Present Origin (1949) to reflect on some of the more enigmatic insights that Marshall McLuhan provided us with on the characteristics of electronic culture. Although there is little historical evidence that Gebser and McLuhan corresponded directly with one another, Gebser’s publication of Ever-Present Origin anticipates McLuhan’s emphasis on considering the media as environment. It also highlights potential comparisons between McLuhan’s electronic culture and Gebser’s integral-aperspectivity (see Ever-Present Origin, by Jean Gebser, xxix). Like McLuhan, Gebser posited a series of cultural transformations across human history. Gebser’s structures of consciousness, William Irwin Thompson writes, are “isomorphic to McLuhan’s,” and that, “like McLuhan, Gebser holds out a visionary possibility for a transformation of consciousness” (see Coming into Being by William Irwin Thompson, 14). In addressing the question of “Communication Choices and Challenges,” our era of hyper-mediated communication technologies presents us with the Herculean task of overcoming the fragmented culture wars, the so-called “post-truth” world, and ecological devastation. I will explore how our media ecologies might work to engender a form of remedial electronic culture that McLuhan suggests is “the means of living simultaneously in all cultural modes while quite conscious” (see The Gutenberg Galaxy, by Marshall McLuhan, 75), or as Gebser describes as: “a consciousness of man’s distant past and his approaching future as a living present” (Ever-Present Origin by Jean Gebser, 6).
If you’d like an early look at the paper, I’m publishing it to Patreon next week as we kick off the Teilhard book club (incidentally, McLuhan was deeply influenced by Teilhard’s cosmological vision). Become a patron here, and thank you.